A collective dedicated to
Absolute Bumfuckery
A collective dedicated to
People often forget that Consumer
Brands are about the Consumer
And they're not supposed to, they've got a B2B brands willing to pay f*cktons for absolutely mediocre work.
That's the problem we recognized, D2C and consumer brands don't have many agencies left because the top dogs S£UT themselves out for the corporate moolah. There's also a large gap in terms of offering vs capability. We don't outsource the work, it's all in-house. And finally there's the biggest issue, it's the talent.
We realized that a large pool of talent exists in India that specializes in all of these skills. Art Directors, often times are at the intersection of great design and great copy and this is what makes them stand out. Agencies often mistake this as a special trait and hold onto them like gems, we've cracked the code on how to train a copywriter or a designer to become an Art Director essentially shortening your flow of work to
Brand Strategy → Art Director → Execution → Results
we usually get in touch in 15–20 minutes
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Hey, they forced me to write this sh*t so I'm not really sure what I've got to say here. Over a decade doing this shit (damn, I need something new) and I've handled over 50 brands in that time *War flashback*. We hate how little people think about consumer brands and trust me I've been on the other side you're paying all that money for nothing. We started this brand, this agency, this… collective only on one principle dedicate ourselves to a lifetime of Absolute Bumfuckery (not what you think it means)